You are a spokesperson for your company, it represents public speaking and media interviews. You go about your daily affairs, granting media interviews on a new product or service or your company has launched a topic of current interest. Everything is going well and a Hispanic media representative calls. What should I do? If you respond to the request you made with other applications on the market in general? If you wonder about the scope and importance of the media and the public nationally Latin Latin, note that the Hispanic purchasing power is estimated at about $ 600 billion annually and growing rapidly. At the risk of stereotyping, remember Latinos are loyal shoppers, especially for articles of high, more power to move and other minority buyers in the market on raw materials and, like the purchase of their best afford.Is there a significant means of the Latin? Become familiar with the major media as Univision, which includes more television, radio, cable and online coverage, Telemundo, the second network TV, El Nuevo Herald of Miami, the largest circulation Spanish-language newspapers and Terra.com, a Latino Web portal market leader. A good resource for detailed information on the Hispanic media and Hispanic media training is Hispanic Marketing & Public Relations (Poyeen Publishing, $ 49.95). Deciding to take the interview opportunity with the media on a number of factors, including your goals, the type of product or service that will be discussed during the interview, your media interview skills and language skills in Spanish (if 'interview is in Spanish). Keep in mind that many Latinos are dominant in English (the only or preferred language is English) and a number of Hispanic media in English or bilingual. This means you may have your interview in English. If you prepare your interview answers that you interviews with the media in general? What steps should I do to prepare for the interview? As in any media interviews be sure to practice, prepare and try not to "improvise". The audience can tell when you're ready. Unprepared speakers often leave the audience with a sense disappointing. As part of your preparation, know as much as possible on the media and public conversation. To make the best impression to consult an expert in the Hispanic market and / or technical support Latino relations. He or she can help place your product or service among Hispanics. Make sure you craft your message with the specific audience you are addressing in mind, reviewing the information and develop themes for the interview on Hispanics message (remember the key points you want to emphasize). Make sure your business is equipped and ready to answer all the Latin market reactions resulting from interview.Following are links to websites of Hispanic Media (in Spanish), to visit if you speak or read Spanish and want to learn more on the average Latin: http://www.univision.com/portal.jhtmlhttp://www.telemundo.com/index.htmlhttp://www.terra.com/http:/ / www.miami.com / bin / elnuevo / Elena del Valle is a veteran of 20 years of marketing and communications. And 'publisher and co-author of Hispanic Marketing & Public Relations (Poyeen Publishing $ 49.95). Additional information is available at http://www.hispanicmpr.com/?page_id=25

And 'true – the media coverage is about the best exposure of your company can get. High impact at low cost. An article about your business generates more readers and credibility than an ad or a brochure or other marketing tool. Period.I invites you to integrate media into the overall marketing strategy. This is a proposal not to be missed. " That said, I know that the crunch of crispy outside of the media could be very difficult for the uninitiated. I come from the support of the fence – a journalism degree and career history of working for publishers – if my point of view, you know what I know first hand what happens behind the scenes.As a publisher, I was always grateful for solid story idea. Thanks for helping me do my job! But for every strong position there were many releases dud, frankly, hit the trash quickly. So I found some of the most common myths about media coverage and five "must" to help you achieve your brand blitz.I media reports of mass media and publications here, which may include local or national newspapers and magazines, periodicals and other media. But does not exclude the electronic media – there are opportunities, especially for the growing number of Internet radio stations.The MythsMyth 1. Sending a press release is your ticket to the automatic coverage. The editors and journalists batteries press releases every day. Many entrepreneurs make the mistake of covering every organ of the index of press releases, and so I'm disappointed (and sometimes arrogant turn it off!) No wind of history. The media should not be anything – your best approach is to earn your place in their awareness of the persistence, credibility, deepening their understanding of their readers and be a resource. Treat targeted media like you would with your best customers it means to be courteous, respectful, sensitive spirit of service and relationship oriented. This is not a one-shot deal.Myth 2. The purchase of an ad increases your chances of getting an article attached. Maybe you think you can get through a publication with the purchase of advertising space. Put your credit card immediately. A publication of the tip of the writing keeps separate from the advertising department – and did not affect the other. Actually, it's an insult to the integrity of journalists to think that you can buy your way into news pages. In truth, there are media that are influenced by money from advertisers and media types that you want to join? Not me! Myth 3. If you are interviewed, you will have the opportunity to examine the item before you print. And 'extremely rare for a publisher to consider the sources interviewed for an article cited is that a. If the publication is a daily, weekly or monthly, you're fighting against tight deadlines. No time for examinations and, frankly, if you change the settings and created more work for the development planning and call delays. Sometimes a reporter asking for clarification or spelling of the name, and if this happens – to respond quickly. Ultimately, you have absolutely no control over what is printed. If you are clear in her interviews, you will cut the incidence of 4 misquotes.Myth. An announcement of the new service offering is juicy news. Well, here's where you should go out and pull you as you are fabulous – I'm sure you really are! But you want to write a press release to remove the test. Sift your company for something that is news to readers to target your media outlet. Announcing the new service may be new to some publications and not others. depth to really understand the story is more interesting to readers of Dig destination. What's your angle? How does your service to make life easier? increase revenue? Revolutionizing the process of old? Impact the local community? Stir in the controversy? Talk with some of your best customers and ask them what they consider worthy of interest on your business.Myth 5. You can make printed copies of your article and distribute as you wish. If you send a bylined article, make sure

10 ways to get the Media to Love You Copyright 2003 by Margie Fisher So he started off with a campaign of public relations. Your relationship with the media today does not become critical. These relationships with the media can make or break your public relations. Here's how to get the support of loving: 1. When the media calls, stop what you're doing and give them your attention. That's right. Maybe you ate for lunch. Or in a meeting. Guess what? The media will not wait. I advise my clients to tell assistants to terminate at any time if the media calls. 2. Treat the media as gold. Answer their questions in order to achieve a respectful, pleasant tone. Do not denigrate others and refrain from making negative comments. Do not lie or give exaggerated statements. Like you, media people as those who drink and drive "high". 3. Be realistic about the coverage. A journalist can interview for an hour and have a line in the media. Or none. Depending on how the story goes or spaceAvailable or whim of the editor, one of the above can occur. Journalists I have nothing for your time. Take this step and to be kind and understanding in future relations with them. 4. Losing control. You have control of advertising, you have minimal control on the PR. And 'the difference between paying for something and not pay for it. The media do not contain piecemay "story" that you want covered. It may focus on a corner that is not. The journalist who determines the angle of use, according to his needs and the information provided. It 'also likely that not 100% accurate. If it is 90% accurate, you are great. 5. Stop complaining. Sometimes, after a telephone conversation, you'll be misquoted. Unless it is really a defamatory or libelous remarks, it should take into stride. Not decide to complain to the journalist, or you will certainly not Getting Any print, no less favorable in the media again. 6. Provide contact numbers, including day, night and weekends, the media (including mobile, holidays / out-of-town contact info). A member of the press may be in a different time zone, or might want to call before or after business hours. 7. Be realistic when the media coverage. Typically, newspapers, radio and television have one day a window of three months of protection. Magazines are now 2-3 months a year window. The deadlines vary depending on editorial calendars, seasonal coverage and news. Furthermore, the means of choosing when to start a story, they have little control when you run, unless it is tied to current events, like a vacation. Just like to see yourself or your organization over 6 news or the front page of business section, the means of May has more stories of slots these options, or may need to fill a space in another segment. Similarly, you may want your story to run immediately, but the media held in May, for months, if there is no urgency for its implementation. 8. Get your own copies of your articles or tapes. Do not ask the reporter a copy. He / she will be annoyed! Get a copy of the publication or media call to order a copy or a tape. 9. Spend time reading, listening to the radio and watch television. These activities are part of most of our days. But if you plan on pitching a particular media, who are not familiar with the first search (which means reading a publication, listening to the radio or watch that particular show). Once you do your research, you will have a better idea of the type of content, and also cover what has already received. Remember, the more you understand what each one likes the media, is more likely to create large angles of media they like. 10. I thank them. The media, like you, enjoy a pat on the back from time to time. And no one can never too many thanks. And remember even more, put it in writing.By development efforts in developing relations with the media, you increase your chances of success of current and future public relations. Margie Fisher Margie Fisher is President of Public Relations in Boca