10 ways to get the Media to Love You Copyright 2003 by Margie Fisher So he started off with a campaign of public relations. Your relationship with the media today does not become critical. These relationships with the media can make or break your public relations. Here's how to get the support of loving: 1. When the media calls, stop what you're doing and give them your attention. That's right. Maybe you ate for lunch. Or in a meeting. Guess what? The media will not wait. I advise my clients to tell assistants to terminate at any time if the media calls. 2. Treat the media as gold. Answer their questions in order to achieve a respectful, pleasant tone. Do not denigrate others and refrain from making negative comments. Do not lie or give exaggerated statements. Like you, media people as those who drink and drive "high". 3. Be realistic about the coverage. A journalist can interview for an hour and have a line in the media. Or none. Depending on how the story goes or spaceAvailable or whim of the editor, one of the above can occur. Journalists I have nothing for your time. Take this step and to be kind and understanding in future relations with them. 4. Losing control. You have control of advertising, you have minimal control on the PR. And 'the difference between paying for something and not pay for it. The media do not contain piecemay "story" that you want covered. It may focus on a corner that is not. The journalist who determines the angle of use, according to his needs and the information provided. It 'also likely that not 100% accurate. If it is 90% accurate, you are great. 5. Stop complaining. Sometimes, after a telephone conversation, you'll be misquoted. Unless it is really a defamatory or libelous remarks, it should take into stride. Not decide to complain to the journalist, or you will certainly not Getting Any print, no less favorable in the media again. 6. Provide contact numbers, including day, night and weekends, the media (including mobile, holidays / out-of-town contact info). A member of the press may be in a different time zone, or might want to call before or after business hours. 7. Be realistic when the media coverage. Typically, newspapers, radio and television have one day a window of three months of protection. Magazines are now 2-3 months a year window. The deadlines vary depending on editorial calendars, seasonal coverage and news. Furthermore, the means of choosing when to start a story, they have little control when you run, unless it is tied to current events, like a vacation. Just like to see yourself or your organization over 6 news or the front page of business section, the means of May has more stories of slots these options, or may need to fill a space in another segment. Similarly, you may want your story to run immediately, but the media held in May, for months, if there is no urgency for its implementation. 8. Get your own copies of your articles or tapes. Do not ask the reporter a copy. He / she will be annoyed! Get a copy of the publication or media call to order a copy or a tape. 9. Spend time reading, listening to the radio and watch television. These activities are part of most of our days. But if you plan on pitching a particular media, who are not familiar with the first search (which means reading a publication, listening to the radio or watch that particular show). Once you do your research, you will have a better idea of the type of content, and also cover what has already received. Remember, the more you understand what each one likes the media, is more likely to create large angles of media they like. 10. I thank them. The media, like you, enjoy a pat on the back from time to time. And no one can never too many thanks. And remember even more, put it in writing.By development efforts in developing relations with the media, you increase your chances of success of current and future public relations. Margie Fisher Margie Fisher is President of Public Relations in Boca